![]() I would love to be able to launch a universal subscription product that has access to everything that Betches offers regardless of where it is,” Spiegel said. “There’s no singular path to subscription. ![]() Matt Lindsay, president, Mather Economics QCode and Betches Media do not offer podcast subscriptions on Spotify.Ī Spotify spokesperson said podcasters have the ability to set subscriber content at the episode level, in order to include both subscriber and non-subscriber episodes in the same feed. Both podcast feeds have the same look, but one is for subscribers and the other is not. ![]() In some ways, it’s even more complicated on Spotify: To offer a podcast subscription, podcasters have to re-upload the show’s feed to Spotify’s podcast platform Anchor, which then gives a “double-feed effect,” said QCode chief strategy officer Steve Wilson. However, Apple Podcasts does allow podcasters to create as many channels as they want. The only way for listeners to find a podcaster’s other shows is to promote them in an existing show (either in a call-out during the episode, or in channel or episode notes) or have them appear within the channel, Spiegel said. “That becomes challenging because it also takes out of some of that natural discovery, which is already the biggest challenge in podcasting,” he said. Spiegel said this makes it difficult for listeners to discover Betches Media’s shows that now offer subscriptions, or for listeners who subscribe to “U Up?” to find Betches Media’s other podcasts. However, show-level subscriptions don’t appear under a podcaster’s main channel on Apple Podcasts. ![]() QCode is launching another show-level subscription to its newly-added podcast “Jillian On Love.”īetches Media launched three podcast subscriptions this year: “U Up?,” “Diet Starts Tomorrow” and “Morning Announcements.” It mirrors the middle tier of the existing Patreon membership, at around $10 a month. When podcast network QCode added the “Tooth and Claw” podcast to its network in August, it came with a membership program the podcast had built on Patreon called the “Griz Club.” QCode has a channel subscription that offers ad-free listening and bonus episodes for $3.99 a month or $28.99 a year, but added a separate Griz Club subscription on the Apple Podcasts app. However, as much as that compatibility can enhance the allure for people to pay for a show-level subscription, the platforms handle these subscriptions by siloing the shows, which can come at the cost of people discovering a company’s broader podcast portfolio. Apple and Spotify both support show-level subscriptions, which give podcasters the ability to offer bonus content or entire shows for a fee. ![]()
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